An Introduction To Email Marketing

Do you understand email marketing? If you do not, you do not have to worry yet. An Introduction to Email Marketing will help you to understand the purpose of email marketing and how it can benefit your business online and off.

a background history to understanding email marketing

History Of Email Marketing

The concept of email marketing began in 1971 with single emails going out. By the late ’70s, the first email blast went out to 400 recipients. This same campaign generated a whopping 13 million in sales. Proof of how effective this type of marketing can be.

Since then, many online marketers have embraced this technology to market their businesses. Large corporations and smaller niche industries now use email marketing to engage customers. Email marketing is still growing with no end in sight. and has become the #1 communication tool for business over social media.

Email marketing takes time to learn and master. Most of us have only used it to send emails to family and friends. Using it as a marketing tool is a whole new ballgame. Business owners spend lots of money to learn email marketing techniques. This will give the business owner leverage over the competition.

The briefcase symbolizes the use of email marketing in business

Email Marketing for Business

Business owners with basic knowledge can start using it as a contact manager. Engaging with customers builds trust and increases sales over the long term. The more you use the technology the faster you will learn how to use it to your advantage.

This article “An Introduction To Email Marketing” will provide a basic understanding of email marketing and how to use it for the first time.

The most common options are:

  • sending out mass emails with promotional material
  • Answering queries about products and services.
  • Inform customers of changes or new events.
  • Notifying clients of monthly meetings.
  • Offering courses or other services via email.
  • Target specific groups of people who want your product.

The list of uses can be as large as your own imagination. The advantage of email marketing is its low cost. Other methods like television ads, radio ads, and even classifieds can be expensive. Email marketing can also reach niche audiences that other marketing mediums miss. In this manner, you can target specific groups of people to reach your desired audience. Targeting saves the business owner time and money and increases sales

Mass Emails

Mass emails are the most popular form of email marketing. Marketers purchase mailing lists from lead generating companies to use in their mailings. These are usually generalized emails that are sent out on a scouting mission. Their role is to seek out people who have purchased in the past in that niche. The next step is to analyze the results and place the respondents into groupings. The groups are then categorized according to how they responded to the emails. For instance, one for buyers, one for readers and one for those who did nothing. This activity is known as List Building and is the basis for future mailings to your individual groups.

The most common problem with this type of mailing is having your mailings viewed as spam. Luckily there are sites to check your emails for spam compliance before you send out. This will help to keep your emails out of the spam folders and getting blacklisted on the internet.
Other methods to try are Solo Email Marketing and marketing through a mailer site. In the later, your emails are pre-screened and are sent to people who have already agreed to see them.

Newslettter Icon symbolizes how people can communicate their business to people interested in their niche.


E-newsletters are also becoming popular as a form of email marketing. They can be as simple or as complex as you wish. They can include text, graphics, ads, and links in any combination.

One of the first decisions you will have to make is how complex your e-newsletter will be. If you are on a tight budget, have a person from Fiverr design a template for you. Then you can add your text and a graphic to match each time you need to send out a newsletter. You can even get someone to write the newsletters for you using the same service. It may cost you $10 to $15 dollars, but you are building trust with your customers and it is worth every penny spent.

Learning Icon symbolizes that most people can learn how to do email marketing

Learn E-mail Marketing

There are many books and courses to teach you email marketing on the internet. A good place to start is at The courses are available for a small fee, and usually, contain some form of advertising or upsell.


We hope that this article “An Introduction To Email Marketing ” gives you a basic understanding of the fundamentals of email marketing. Once you have mastered email marketing you can use your knowledge to sell courses via email. The world of email marketing presents business owners with endless possibilities to earn. With over 9.5 billion people to market to you will never run out of customers. Practise makes perfect sense.

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4 thoughts on “An Introduction To Email Marketing”

  1. Very interesting post – I had never even thought about the history of email marketing before, it’s pretty fascinating. One important point to consider is that different countries have different rules regarding how you can collect and use an email list. I spent quite a bit of time studying up on the Canadian regulations before I got into email marketing!

  2. Thank you for your comments Alex. You are quite right when it comes to regulations each country, province, state etc., can have different rules when it comes to emall marketing. As business owners it is our responsibility to educate ourselves and stay updated on changes as they happen.

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